News Category: News
Hotel The Ashok & The Samrat, celebrate Earth Hour – takes company-wide initiatives to build a better planet.
ITDC hotels took part in Earth Hour Celebrations vowing towards sustainability. Every year people celebrate Earth hour by taking action to increase environmental awareness and make transformative change for the planet. It is a yearly milestone that marks an opportunity to reflect on some year-round steps companies are taking to protect the Earth. ITDC as a group is committed to multiple focus areas for protecting the earth: carbon reduction, carbon-neutral meetings, water conservation, minimizing waste, responsible sourcing, and ecolabels. In addition to food waste reduction efforts, ITDC also pledged to minimize plastic waste by prohibiting the use of plastic in all hotels. ITDC hopes to encourage all within the hospitality industry to curb its environmental impact as well as inspire a new sustainable model that brings about enduring changes to the environment. Earth Hour is an annual global event organised by the World Wide Fund for Nature. This year’s event highlights the link between the destruction of nature and increasing outbreaks of diseases like Covid-19.
The Ashok Hotel celebrates the festivities of Holi by organizing a special workshop on Fusion Gujiya
The Ashok Hotel, a flagship hotel property of ITDC, organized a special ‘Fusion Gujiya’ making workshop on the side-lines of Holi on 23rd March 2021. Key media persons and influencers attended the culinary session. Chef Vikram Shokeen, Jr. Sous Chef at The Ashok Hotel familiarized the attendees with the basics of gujiya making, its techniques, and new trends observed in the making process of this dessert. Chef Vikram demonstrated some quick and easy recipes of gujiyas that one can prepare at home. Some of the prominent gujiya variants cooked at the workshop were – Paan Gujiya, Beetroot Gujiya, Chocolate Gujiya, and Baked Gujiya. Apart from easy-to-follow recipes, the workshop also offered insights into kitchen chemistry like pigmentation, aromatic delights, and food science. The hotel ensured strict observation of social distancing and sanitization guidelines during the workshop.
C&MD ITDC provided insights on Responsible Tourism at ‘Meet In India’ MICE Roadshow organised by Ministry of Tourism, GOI in Association with MP Tourism and ICPB at Khajuraho
C&MD ITDC was a keynote speaker at the ‘Meet in India’ roadshow where he put forth his views on how India can be the paragon in sustainable tourism . The first session of this three-day event was based on ‘Responsible Tourism’ in collaboration with the Responsible Tourism Society of India on March 25,2021. The C&MD made his statements in this session on how Khajuraho can become an example of Responsible Tourism as an iconic destination. In this session, C&MD provided his insights on the strategy and works required to develop India as a tourism destination which can be done through expansion of hotels, connectivity, service providers, and availability of skilled human resources while keeping sustainability as a focus. The inaugural program was attended by travel agents, tour operators of the India Convention Promotion Bureau (ICBP), and other cities, besides event management agencies, corporate clients, stakeholders, and a limited number of other guests.
ITDC Introduces Programme On Entrepreneurship Development In Tourism & Hospitality
Ashok Institute of Hospitality & Tourism Management (AIH&TM), a certified hospitality training institute under India Tourism Development Corporation (ITDC) introduced a tailor-made program in ‘Entrepreneurship Development’ exclusively designed for graduates in the tourism & hospitality industry. Under the ‘Entrepreneurship Development Programme’, graduates from hotel management institutes as well as recently unemployed and other experienced hospitality professionals would be provided with the non-financial support for running catering or hospitality-related establishments in government and private offices. The programme was formally inaugurated by Sh. Arvind Singh, IAS, Secretary (Tourism) at a webinar hosted by ITDC. The webinar was convened by Shri. G. Kamala Vardhana Rao, IAS, C&MD, India Tourism Development Council (ITDC) and other eminent officials of the industry.
ITDC organises a session on Breaking myths about beauty to mark the occasion of International Women’s Day
On the occasion of International Women’s Day, India Tourism Development Corporation (ITDC) organised an in-house training session on ‘Breaking myths about beauty’ for all its women executives at Hotel Samrat. The session was conducted by the celebrity hair expert, Ms. Eesha Rishi. After studying and working in London Vidal Sassoon and Toni & Guy, she came back to India and set up her first salon in Delhi in 2007, she is also an American IKFF certified Kettle bell Fitness trainer. The training was to discuss health & wellness, skin care & hair care and COVID norms to be followed while receiving beauty treatments. The session was attended by Shri Piyush Tiwari, DCM, ITDC and other key dignitaries of ITDC . It was managed by ITDC’s Human Resource Development Division – Ashok Institute of Hospitality and Tourism Management (AIH&TM).
ITDC participates in webinar organised by Indo Sri Lanka Chamber of Commerce and Industry
Shri. G. Kamala Vardhana Rao, Chairman and Managing Director, ITDC joined industry stalwarts over a webinar organised by Indo Sri Lanka Chamber of Commerce and Industry (ISCCI) to discuss the overview of tourism industry in Sri Lanka. The webinar highlighted the tourism and related activities potential between India and Sri Lanka for the revival of the sector during the on-going pandemic. Furthermore, it also emphasised on the importance of attractions like Buddhist circuit and Ramayana Circuit and mentioned the efforts made by Ministry of Tourism in promoting Indo Sri Lanka tourist relations and strengthening the eco system. He also highlighted the potential growth in cruise tourism between Sri Lanka and India, Ayurveda and Yoga are the other significant areas of mutual cooperation.
The Ashok celebrate season of Love by organising a bakery workshop by Chef Prajit
The flagship hotel property of ITDC, The Ashok, New Delhi organized a special bakery workshop for media and influencers this valentine to celebrate love and togetherness. The instructor for the bakery workshop was Chef Prajit, Bakery Chef at The Ashok. The workshop was focused on familiarising attendees with basic of baking, its techniques, and trends that have been shaping the baking segment. Chef Prajit demonstrated some quick and easy bakery/confectionaries items for your loved one at home. Some of the key preparations from the workshop included no-bake strawberry cheesecake and hand-made chocolates with exciting variants such as paan, peanut butter, strawberry etc. Apart from easy-to-follow recipes, the baking workshop also offered an insight into kitchen chemistry like pigmentation, aromatic delights and food science. The entire experiences was thoroughly enjoyed and appreciated by media and influencers.
Opening of ITDC Duty-Free Shop at Chennai Port
“The new Duty-free shop of ITDC was opened at Chennai Port on 27 Jan 2021. This Duty-Free Shop at Chennai Port will offer a convenient and cost-effective shopping option to the international crew and passengers. India Tourism Development Corporation Ltd (ITDC) is currently operating 14 Duty-Free Shops in major seaports across India.”
ITDC signs MOU with Andhra Pradesh State Skill Development Corporation to set-up ‘Centre of Excellence’
India Tourism Development Corporation (ITDC) Ltd, the public sector undertaking under the aegis of Ministry of Tourism (Govt. of India) and Andhra Pradesh State Skill Development Corporation (APSSDC), in an attempt to further enhance skilled youth in the hospitality sector, signed an MoU, on 12th November, 2020, for setting-up a ‘Centre of Excellence’ in the state.
The MOU was signed digitally by Shri G. Kamala Vardhana Rao, C&MD, ITDC and Dr. Arja Srikanth, IRTS, Special Secretary to Govt. of AP, MD&CEO, APSSDC in the presence of other senior officials from ITDC & APSSDC.
With an aim to bridge the gap in the hospitality industry, ITDC will be responsible for designing and developing courses as well as curriculum for hospitality education and providing training to students registered with APSSDC. ITDC will also provide valuable inputs to APSSDC in teaching/training methodology.
Speaking at the MOU signing, Shri G Kamala Vardhana Rao, C&MD, ITDC said, “This is a great opportunity for ITDC. Hospitality industry has a growing demand for skilled and trained professionals and the MoU with APSSDC is a step in the same direction. Through this MoU our aim is to provide training and knowledge through courses of varying duration to build competencies to match the global standards. Employability is a huge challenge posed by the Covid crisis and ITDC will provide the best of curriculum and support to the state to create a skilled young workforce.”
As part of the MoU, ITDC will also conduct various short-term hospitality courses and online certificate courses to train the youth in required skill-set to make them industry-ready.