News Category: News

The three-day culinary and cultural extravaganza celebrating the food and lifestyle of Northeast India concluded at The Ashok on Sunday. The festival was inaugurated by Smt. Rupinder Brar, Addl. D.G, Ministry of Tourism, GOI, and Resident Commissioner of Nagaland, Shri. Jyoti Kalash, along with other senior officials from the northeast states and ITDC on 03rd December, 2021. The festival witnessed presence of people across Delhi NCR experienced the unique gastronomical delights and heritage of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura in the national capital. The other attraction of the festival included local dance performance by regional troupes, handicrafts and organic spices by the local artisans

The International Tourism Mart for the North East Region 2021 was organized by Ministry of Tourism, Government of India in association with Nagaland Tourism, State Government of Nagaland at Kohima from 27th to 29th November, 2021.

The inaugural ceremony was held at the State Banquet Hall, Kohima Coffee Table Book of Nagaland Tourism on 27th November, 2021. Day 2 saw North East State presentations, panel discussions on various theme based topics including a high-level Round Table discussion of Secretary Tourism, Government of India with Diplomats of five countries and a B2B session. There was also a session with students from all across the country with the Theme – Tourism: A New Horizon: Interaction with Youth. The session was attended by Secretary (T) and ADG (Tourism). Day 3 included technical visits to Kohima World War II Cemetery, followed by trek to Pulie Badze and Khonoma, the first green village of the country. During the ITM, cultural programme by NEZCC, a fashion show, Food demonstration and live band performances were organized during the meals hosted by Ministry of Tourism.

ITDC-Ashok Events was the official event manager on behalf of Ministry of Tourism, Government of India and undertook the execution of all logistics support at the venues for the 9th ITM, 2021, which was a resounding success.

As we enter the season of savouring plum cakes, ginger bread, turkey, roasted potatoes and much more, The Ashok, New Delhi ushered the spirit of festive season hosting a cake mixing event with special guests from the Kailash Satyarthi Children’s Foundation. With the hint of cinnamon in the air and hands clad in gloves, the tiny tots accompanied the chefs shoulder to shoulder as they generously added a rich mix dry fruits like nuts, raisins, apples, apricots, dried ginger along with glazed red cherries, orange peel, tutti frutti, black currants, spices and liquors. Both children and chefs worked hand in hand and the mixture was then transferred to jars and has now been left to mature. The mixture will be blended with the cake batter and baked to turn into scrumptious Christmas cakes.The hotel is gearing up for the upcoming festival of Christmas, a special menu will be curated serving the traditional Christmas dinner menu filled with classic dishes and desserts.

Speaking on 16th Annual International Hospitality & Travel Awards, Shri. G.Kamala Vardhana Rao, DG-Tourism & C&MD- ITDC said “The hospitality sector has a huge economic relevance towards the growth of GDP, employment creation, and foreign exchange. With domestic travel witnessing growth, we believe through robust public-private partnerships, the health of the tourism sector can be restored along with the support from the Ministry of Tourism. We remain confident and invested in the industry’s long term prospects”.

Ashok Travels and Tours, travel division of ITDC has signed a MoU with CRPF to provide online travel solution for booking airtickets pan India. The MoU was signed by Rajiv Anand, GM ATT and Sh. MS Bhatia, IPS, IG (Admin) on 26th Nov 2021 in presence of Sh. SD Paul, VP(F&A) and other senior officials from both the organisations.

On the occasion of Breast Cancer Awareness Month, India Tourism Development Corporation (ITDC) organized an in-house training session on ‘Oncologist educative session’ for all its women executives at Hotel Ashok. The session was conducted by Dr. Neha Sehgal, Radiation Oncologist, Fortis hospitals, and Ms. Ranu Rana, Inspector CISF & Cancer Survivor to educate female employees about symptoms and causes of breast cancer. It was managed by ITDC’s Human Resource Development Division – Ashok Institute of Hospitality and Tourism Management (AIH&TM).

India Tourism Development Corporation Ltd (ITDC), hospitality major under the aegis of the Ministry of Tourism, Govt. of India, is observing the Vigilance Awareness Week starting from October 28, 2021, to November 02, 2021, with the theme of ‘Independent India 75: Self-reliance with integrity’. To commence the week, an oath-taking ceremony was held which was presided by Mr.Piyush Tiwari, Director Commercial & Marketing, ITDC.To promote transparency at work and better coordination among different departments, ITDC also organized a vendors’ interaction meet and sensitization program for employees on policies/procedures of the organization. Furthermore, all the departments of ITDC are organizing various activities & events to sensitize people about the threat posed by corruption and how people can collectively fight against it.

Aligned with the Prime Minister’s ‘Clean India Campaign’, India Tourism Development Corporation Ltd. (ITDC) the hospitality major under the aegis of the Ministry of Tourism observed Swachhta Pakhwada with an objective to spread awareness about importance of cleanliness. All the units under ITDC undertook various activities during this period such as cleanliness drive, slogan writing, painting competition etc. on the theme of clean India. The event started with ‘Swachhta Pledge’. ITDC began observance of Swachhta Pakhwada-2021 starting September 16th, 2021 and will continue till 2nd October,2021. The event was joined by all the employees, children of the staff members (ITDC) and students of Ashok Institute of Hospitality &Tourism Management (AIH&TM).