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The India Tourism Development Corporation (ITDC) has joined hands with the All India Institute of Ayurveda (AIIA), Ministry of Ayush, and Safdarjung Hospital to organize free medical camps at its renowned hotels, The Ashok and Samrat. As part of the Azadi ka Amrit Mahotsav celebration, these camps aimed to provide valuable healthcare services to guests and employees, showcasing ITDC’s commitment to community well-being. With a team of 34 accomplished doctors and para-medical staff, including specialists from AIIA and Safdarjung Hospital, the camps offered consultations, screenings, and health education sessions. This unique initiative underlines ITDC’s dedication to fostering partnerships with prestigious medical institutions for the benefit of all.

“India Tourism Development Corporation organized a heart-warming Holi celebration with the NGO Vrikshit Foundation at The Ashok Hotel. The children had a wonderful time participating in a painting competition that was organized by the hotel. Adding to their excitement, the chefs made traditional Holi delicacies incorporating millets which added further nutrition and flavour. The platter presented a variety of mouth-watering delicacies such as Gujiya, Papri Chaat, Thandai, Gol Gappa, Chila, Pav Bhaji and more. To ensure healthier choices, the chefs added nutritious ingredients like spinach and beetroot to create a colourful range of dips. Further, Mr. Sunil Kumar Sharma, Chief Vigilance Officer, ITDC along with the management of ITDC felicitated the winners of the painting competition and also distributed gift hampers amongst the children.”

In an endeavor to promote growth & scalability, Ashok International Trade Division (AITD), an integral part of India Tourism Development Corporation(ITDC) introduced a motivational scheme program that monitored the growth in financial targets achieved by the duty-free shops. The scheme evaluated the quarter & annual growth of all the duty-free shops across 14 seaports operated by ITDC.

At the Motivational Scheme Award Distribution Ceremony held at The Ashok, New Delhi, Shri G Kamala Vardhana Rao (IAS), Managing Director, ITDC, and Shri. Lokesh Kumar Aggarwal, Director (Finance) ITDC felicitated Shri Mukesh Kumar Sharma, representing the Navi Mumbai seaport Duty free shop and Shri A. Venkataramana from the Visakhapatnam seaport Duty free shop who were adjudged as the Platinum Star Performer and Golden Star Performer for their stellar contributions respectively.

India Tourism Development Corporation (ITDC), the public sector undertaking under the aegis of the Ministry of Tourism hosted a Rajbhasha Award Distribution Ceremony 2022 along with a cultural program and Hindi Kavi-Goshthi. The ceremony was organized at The Ashok Hotel, New Delhi. Further, ITDC also invited Mr. Deepak Gupta, Ms. Shubham Tyagi and Mr. Chirag Jain, nationally and internationally renowned poets, for the Kavi-Goshthi session.

The ceremony was attended by Shri G. Kamalavardhan Rao, IAS & Managing Director, ITDC. He felicitated the participants and also shared his experience and the importance of understanding Hindi as well as the regional languages. Further, Mr. Rao encouraged the employees of ITDC to communicate and promote the official language, Hind.

India Tourism Development Corporation in collaboration with the Ministry of Tourism (MoT) launched Tourism Awareness Programme (T.A.P) for the training of taxi, cab, and coach drivers. The programme was officially launched by Dr. Sambit Patra, Chairman, ITDC, Sh. Piyush Tiwari, Director, Commercial & Marketing, and Sh. Harsh Bhutani, HoD, AIHTM at The Ashok Hotel, New Delhi. The training will be conducted by Ashok Institute of Hospitality & Tourism Management (AIHTM), an HRD division under ITDC.

The three-day culinary and cultural extravaganza celebrating the food and lifestyle of Northeast India concluded at The Ashok on Sunday. The festival was inaugurated by Smt. Rupinder Brar, Addl. D.G, Ministry of Tourism, GOI, and Resident Commissioner of Nagaland, Shri. Jyoti Kalash, along with other senior officials from the northeast states and ITDC on 03rd December, 2021. The festival witnessed presence of people across Delhi NCR experienced the unique gastronomical delights and heritage of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura in the national capital. The other attraction of the festival included local dance performance by regional troupes, handicrafts and organic spices by the local artisans

The International Tourism Mart for the North East Region 2021 was organized by Ministry of Tourism, Government of India in association with Nagaland Tourism, State Government of Nagaland at Kohima from 27th to 29th November, 2021.

The inaugural ceremony was held at the State Banquet Hall, Kohima Coffee Table Book of Nagaland Tourism on 27th November, 2021. Day 2 saw North East State presentations, panel discussions on various theme based topics including a high-level Round Table discussion of Secretary Tourism, Government of India with Diplomats of five countries and a B2B session. There was also a session with students from all across the country with the Theme – Tourism: A New Horizon: Interaction with Youth. The session was attended by Secretary (T) and ADG (Tourism). Day 3 included technical visits to Kohima World War II Cemetery, followed by trek to Pulie Badze and Khonoma, the first green village of the country. During the ITM, cultural programme by NEZCC, a fashion show, Food demonstration and live band performances were organized during the meals hosted by Ministry of Tourism.

ITDC-Ashok Events was the official event manager on behalf of Ministry of Tourism, Government of India and undertook the execution of all logistics support at the venues for the 9th ITM, 2021, which was a resounding success.